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Frank Vitetta / AI search and SEO consultant

How brands get found in AI answers.

I am an AI search and SEO consultant. I help brands get found and cited
in AI answers and in Google. I write about how that works.

Read the essays

Frank Vitetta
Founder, LLM Scout

Sourced essays. AI search consulting. Scroll to the first essay
AI answer engines Technical SEO Structured data AI readiness

02 / Read next

All essays
  1. Prompt wording · 8 minute read

    Your AI visibility score depends on how the question is asked

    In one LLM Scout data set, ChatGPT named the brand in 30.8% of answers to how-to prompts and in 59.3% of answers to compare prompts. But 55% of the compare prompts contained the brand's name. A visibility score needs its prompt mix reported.

03 / Working together

Audit, implementation and training

  1. AI visibility audit and strategy

    How your brand appears in AI answers and in Google. Technical checks on crawler access, structured data and site architecture. A prioritised plan.

  2. Implementation

    Putting the plan into practice with your developers and marketers. That means technical SEO fixes, structured data, AI crawler policy and measurement set-up.

  3. Training and workshops

    Sessions for in-house SEO, content and web teams on how AI search works and what can honestly be measured.

Hire me

The first step is a fixed-scope AI visibility audit. I quote for it in writing before you commit. Enquiries come to me personally.

04 / A project of mine

Open source

05 / Who is writing

Frank Vitetta, London

In search since 2008.
In AI answers now.

I'm an AI search and SEO consultant based in London. I founded LLM Scout and Code Scout. My work in search marketing goes back to 2008. My focus is helping businesses understand and adapt to the shift from traditional search to AI-driven discovery.

More about me How the essays are made